He needed money. He went to a crowd–funding website. On it, anyone could try to raise money for any purpose. His purpose was: "Give me a million dollars, and I'll burn it all in Union Square. The bonfire will show our contempt for cash and greed." A year later, site visitors had donated a million dollars. His friend asked."Well, when are you going to burn it?" He said. "Burn it? Who would burn a million bucks? I 'm going to buy myself a condo." She said." But you made a deal with the donors. They did their part; now you must do your part." He said." Forget it! If I 'd known I 'd collect a million, I Wouldn't have offered to burn it." She said." You're not keeping your part of the bargain. How can you live with yourself?" He said."I'm a millionaire now. it's easy to live with myself."