732. Sam wanted to email a photo on his iPhone. But when he clicked on the photo, all he saw at the bottom of the photo was Edit and a trashcan. Where is Send, he wondered. He asked his wife. She tapped the phone twice. "There!" she said. He said, "Unbelievable! How'd you do that?" She said that she'd already shown him three times and wasn't going to show him again. "It's not my fault," he said. "Technology is simply too complex." The following week, he came home with a big grin on his face. He told his wife, "Apple hired me. I'm now their chief non‐geek. They test everything on me. They give me a new product, and videotape me as I try to operate it. Then they eliminate or redesign every feature that baffled me." His wife said, "I'm so proud of you. You make their final design idiot‐proof!" 3.1